The process of ranking websites or web pages to a higher position is called Search engine Optimization(SEO).
When a website is ranked higher, there is more probability of getting more visitors. hence, using SEO in the Right way is also important.
There are two types of SEO and it is very necessary to understand between these two factors.
- White Hat SEO
- Black Hat SEO
Difference between White Hat SEO and Black Hat SEO
|S.N||White Hat SEO||Black Hat SEO|
|1.||The techniques completely focus on the human audience as opposed to the Search Engines.||The Techniques that are used to get higher search ranking by breaking the Web Rules.|
|2.||This method is approved by Search engines and very important for a long-term goal.||This method is strictly forbidden by search engine rules and regulations.|
|3||White hat SEO techniques include research, analysis, rewriting meta tags to be more relevant, content improvement, and web redesign.||Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam.|
White hat SEO technique list?
I have listed some of the best techniques to make your blog rank higher in search engines.
Use this genuine method for a long-lasting result.
- The right use of keyword
Keyword plays a vital role in search engine optimization technique. Identifying the right keyword can place your blog at a higher search rank. Keywords are the medium of data transmission between a Google searcher and your website.
- Good Content
Viewers are always seeking good and genuine information. If your blog contains good information and you are successfully able to generate a variety of helpful content from the same site, it means visitors will again visit your website eventually leading your site ahead.
- Internal Links
Linking your content with other content on your own site can be a great deal. Providing a related link can result in the most page views.
- Meta Description
This is a very important thing for the readers because when we search for something in the search engine, we can find some sentences that appear below your search result. If that description is good than others it may be clicked more times.