If you are curious about what is going on the Nepalese market on smartphone brands and how many shares are held by different brands then this article to definitely for you.
There are a bunch of popular brands in the smartphone market like Samsung, Xiaomi, Realme, Lava, Vivo, Oppo, Apple, Huawei, etc.
If you consider the whole world then their might Apple and Samsung have a bigger market but in Nepal because of the Apple price tags there are such a few peoples who can afford the Apple product so obviously, the budget phones gonna make a massive impact on this country like Xiaomi, Vivo, Oppo, Samsung budget phones, etc.
Top 5 Smartphone Brands In Nepal (Q1 2020)
According to the IDC’s Quarterly Mobile Phone Tracker Q1 2020 (Jan – March) shows the places that Xiaomi is in the top spot with almost one-third of the market share, while Samsung comes in second which still has almost half of the market share, compared to Xiaomi.
|S. No.||Smartphone Vendor||Market Share|
But time passes on and Xiaomi bumped their percentage while Q3 2020 and Currently holds a market share of 34.1% based on unit shipment, the brand has bagged the top position in Nepal for the smartphone category riding on the successful launch of a series of smartphones across Mi and Redmi.
Because of the new Redmi lineup, smartphone sales went on significant growth in the market offering top-of-the-line specifications at multiple price points starting from Redmi 9A, Redmi 9C, Redmi 9, Redmi Note 9, Redmi Note 9 Pro, and Redmi Note 9 Pro Max.
Sourabh Kothari, Country General Manager – Nepal, Xiaomi Said
“We are ecstatic to be the #1 smartphone brand in Nepal again as per IDC report for Q3 2020. We are humbled by the love and support that we have received from our Mi Fans and it has helped us come closer to our mission of providing innovation for all.
We shall continue to work towards our commitment of gaining our users’ sustained trust and appreciation through constant innovation across our products, business model, and infrastructure.”
How does IDC collect the data?
In the process of obtaining tracker data, IDC’s methodology involves different sources. Some of them are as follows:
- In-country local vendor interviews
- Import & Export records
- Worldwide and regional vendor guidance
- Vendor briefings and public financial reports
- In-country local channel partner discussions
- Distribution data feeds
- Feedback from component suppliers
The offline growth had a significant role to play in the overall growth with Xiaomi setting up more than 900 offline partners with 350 Mi Preferred Partner shops across the country within a year, strengthening their presence in Nepal.
Holding a strong distribution network all over the country and in every location. They have also fortified their position in the market with robust after-sales services through exclusive authorized service centers as well as a dedicated service warehouse to fulfill customer services and requirements in Nepal.
So it’s very difficult to put down Xiaomi from the top position. Other brands need to come up with new ideas and marketing strategies to compete with the Xiaomi brand.