Instagram Big update? Reels and Shopping tabs on the bottom bar

by Rey Sagar
Instagram Big update? Reels and Shopping tabs on the bottom bar

Instagram is redesigning the bottom bar of its home screen to emphasize shopping and Reels. The company introduced a new design that gives you a different section of the shopping and Reels permanent placement in the app’s navigation bar. 
If you are using Instagram for a very long time you might already see the craze of the hottest club Reels. Right now, it’s more like a sparsely populated space with lame music because of the platforms like Tik-Tok existence that most people pass on by. 
This change is happening after almost 10 years which is absolutely huge for this ever-growing platform. The new design gives its 15-second video feature Reels its own tab and also adds a button dedicated to shopping. The rollout starts Thursday. With the changes, Instagram is making a big bet on the future of short-form video and online shopping, two categories it’s been investing in heavily but hasn’t shared any metrics about, like how many people are actually using them.

The company says that Reels – the short video format it cloned from TikTok – has never been more relevant …

Instagram Big update? Reels and Shopping tabs on the bottom bar

At Instagram, our focus has always been on young people and creators because they’re trendsetters. Change is happening quickly right now, including how both of these groups use Instagram and engage with the world. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram.


We first launched Reels a few months ago – and we’ve already seen amazing reels from creators, like roller skating with @esty, comedy from @cameronjhenderson, motivation from @paperboytheprince, and wheelchair choreography from dance team @rolletes_la. Now, we’re rolling out the Reels tab to be a kind of a stage, a place where people can share their creativity with the world and have a chance to break out and find an audience.

Aside from changes to icons in recent years, it’s the most significant redesign since 2016  and it speaks volumes about Instagram’s priorities of both keeping up with TikTok and raking in the dough.

Instagram Big update? Reels and Shopping tabs on the bottom bar

The center button on the home navigation bar has long been a link to create a new post; it’s basically a camera button, although, in recent years, it’s taken on the shape of a little plus sign. Now, that button is getting moved upstairs to the upper right-hand corner, and a button for Reels is taking its place. Oops 😓😶

To the right, beside the center camera/new post button, was the heart button that took users to the activity feed tab. That’s also joining the create and direct messages button up top, making room for Shopping in its stead. 

The Shop tab will give users more direct access to products and brands, something that Instagram had been historically reluctant to add to its platform. Over the past few years, it has been easier to see advertised products directly inside the platform, but there was not a specific tab or section of the shop. This design change launches the Shop tab, and Instagram is clearly working more directly to push product recommendations through the app.

Instagram Big update? Reels and Shopping tabs on the bottom bar

The new Shop tab is to boost shopping in the app, as the firm also takes a percentage of each purchase made from such content. And redesign ‘should see activity on shopping activity generally go up,’ said Mosseir. Instagram did receive criticism when it launched Reels due to the idea that Facebook is a known copycat in the social media world. They lunch the Reels Because of the shutdown of the Tiktok platform so they can attract those users right away on their platform.

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